DR Creative Strategist

I find the angles that scale ad accounts.

Creative strategy· Funnels· CRO· $230K+ attributed revenue· Info, coaching, SaaS & DTC

Direct response strategist for brands that are done paying for pretty reports. I audit the offer, the market, the funnel and the numbers, then build the creative and the system that makes it sell.

Send me your offer See the work
$230K+
Revenue attributed to my strategy across client accounts
15–17%
Cold-traffic conversion on a new low-ticket front end
2×
More than doubled a SaaS brand's $349 upsell and $199 downsell
43%
Open rate on a 5K list everyone had written off as dead
Results

Numbers, not adjectives.

Every one of these came from the same loop: audit what's broken, fix the message, test, keep what wins.

Info · Real estate

Launched a $1,499 program for a 7-figure coaching business.

Wrote the webinar and the ads, and revived a dead 5K list to a 43% open rate. The webinar converted at 6.67% on cold traffic and 10% on warm.

Info · Bookkeeping

Took two new offers from zero to proven.

A low-ticket front end converting at 15–17% on cold traffic, and a 7-figure bookkeeping brand's front end at 10–12%.

DTC · Supplements

Added $15K with the same ad spend and the same traffic.

Pure CRO. No new campaigns, no bigger budget. The pages just started converting more of the people already landing on them.

SaaS

More than doubled conversions on a $349 upsell and $199 downsell.

Rewrote the offer framing and the page flow so the post-purchase steps felt like the obvious next move instead of a second sale.

Email · Launch

$10K in 30 days from a webinar and an email promo.

One sequence, one event, one offer. The angle did the work.

Selected work

Static ads that answer the objection.

Click any ad to view it full size.

Scout AI · retargeting statics for HVAC owners

Scout AI answers after-hours calls for HVAC companies and books the job. Plenty of owners watched the demo and didn't book a call. Each ad picks up one specific reason they stalled and handles it with proof, not a louder promise.

The brief Warm audience, already saw the demo. Fourteen concepts across 4:5 feed and 9:16 stories. Serif headline, product-colored CTA, one objection per creative.
Scout AI ad: Will my customers hang up on a robot?
Objection: "Will my customers hang up on a robot?"Answered with a real call transcript instead of a claim.
 Scout AI ad: Same 9pm call, two outcomes
Comparison: answering service vs. ScoutSame 9pm call, two outcomes. The status quo loses on its own.
 Scout AI ad: Here's what waiting costs you
Cost of inactionTheir own job math, done for them. Missed calls become a yearly number.
 Scout AI ad: One message from Scout AI, your board's already full
Future pacingWhat the first Monday morning looks like once it's running.
 Scout AI ad: Scout AI is live in about a week
Objection: "Setup will take forever"A four-step timeline with the risk reversal built into the last step.
 Scout AI ad: switching software objection
Objection: "I'd have to switch software"Handled head-on so the ops excuse stops being an excuse.
What I do

I don't just write the pieces. I build the system that makes the offer sell.

01 · Creative strategy

Meta ads that come from research, not vibes.

Messaging angles, hooks, scripts, UGC briefs and storyboards built from audience research and the last round of test data. Then structured iteration until the account has winners to scale.

02 · Funnels

Webinars, VSLs and book-a-call funnels that convert cold traffic.

Low-ticket front ends, high-ticket backends, email launches. Written in your voice with a direct response lens on every step from the ad to the close.

03 · CRO

More revenue from the traffic you already pay for.

Landing pages, offers, upsells and downsells. Lift conversion rate, AOV, ROAS and show-up rates without touching the ad budget.

04 · Growth

Fractional CMO for brands that need the whole picture.

Offer creation, customer acquisition and go-to-market strategy. I lead the client conversation and present findings in plain, confident language.

How I work

Audit first. Always.

No amount of ads, copy or funnels can fix an offer the market doesn't want. So before anything else, I look.

STEP 1

Audit the four things that matter

The offer, the market, the funnel and the numbers. I find out why it isn't working before I touch anything.

STEP 2

Show you exactly what I'd do

If there's a real path to growth, you get the plan in plain language: what to keep, what to kill, what to test first.

STEP 3

Build, test, keep what wins

Creative, pages and sequences go live. Results feed the next round. The loop closes every time.

I don't work with every brand. Not because I can't, but because not every offer has what it takes. If I see a real path to growth, I'll show you exactly what I'd do. If I don't, I'll tell you straight.
About

I've been the one blamed when the numbers didn't move.

So I learned every part of the machine that produces them. I started as a direct response copywriter, then kept adding the skill that sat upstream of whatever was failing: conversion optimization, email list management, partnerships, and finally creative strategy and media buying.

That path is why I don't hand you a deck and disappear. I know where the leak usually is, and it's rarely in the place the last agency was looking.

I work with DTC, ecommerce, SaaS, info and coaching brands as a creative strategist, growth partner or fractional CMO. Remote, direct, and honest about fit.

  • 01Copy. Direct response ads, VSLs, webinars, email.
  • 02CRO. Pages, offers, upsells, downsells, AOV.
  • 03Email. List revival, launches, lifecycle.
  • 04Partnerships. Deals that bring traffic without ad spend.
  • 05Creative strategy. Angles, hooks, testing, scale.
Work with me

Send me a link to your offer.

I'll take a look at the offer, the market and the funnel, and tell you straight whether there's a real path to growth and whether we're a fit.

Email me your offer
buttehsan284@gmail.com · Remote · Replies within two business days
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